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Thursday, 22 Feb 2018

2011-12-05: The New Age turns one

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We are one

The New Age will celebrate one year of publishing on December 6, 2011.

We entered the South African media landscape to offer a different voice. The New Age believes South Africans have an appetite for a newspaper reporting not just from one dimension, but multiple views and where positive news receives as much focus as the negative.

Today we are proud to announce that The New Age not only survived its first year, but has shown significant growth in terms of circulation, subscriptions and advertising revenue. This growth was achieved through the hard work of a dedicated and skilled team, award-winning journalism, aggressive circulation and marketing strategies and innovative advertising offerings.

The New Age Editorial team has worked tirelessly to improve the product in order to appeal to our target market. The nine provincial sections remain a unique selling proposition now featuring weather reports and short news stories for every province. The New Age has also launched numerous editorial features and supplements successfully. WozaLife, our lifestyle and entertainment supplement, was launched in February 2011 and immediately resonated with young urban South Africans. SportsAge is another gem in The New Age stable. This weekly supplement covers various sport codes, logs, bright pictures of sport stars and in-depth interviews.

Ryland Fisher, Editor: “We have made our intentions clear: we are here to stay. Over the past few months, we have tweaked our offering to provide a better newspaper for our readers and we will continue to do so over the next few weeks and months. We encourage interactions with our readers and we welcome suggestions from readers about how we can improve our product.”

Within one year The New Age has taken a significant slice of the advertising revenue from well established titles. This was mainly driven by pushing the boundaries of traditional newspaper advertising. The New Age has published executions never seen in South Africa before.  We are proud to offer advertisers the opportunity and mechanism to break the mould of newspaper interaction – and we encourage clients to take up this challenge.

The New Age has also launched a series of business briefings to create a platform for robust debate between ordinary citizens and South Africa’s powerful thought-leaders. To date over 3 000 people have attended these business briefings, which is watched live on television by millions more. The New Age and its strategic partners will continue with this initiative to allow even more people the opportunity to be part of this constructive engagement.

Nazeem Howa, CEO: “We exceeded the expectations of our shareholders on all fronts of the business and are geared to show even more sustainable growth over the next year. The New Age will continue to be unconventional and aggressive in the market place. We believe we have a unique voice and are here to stay.”

Issued by: The New Age

Editor: Ryland Fisher

For further information, please contact:

The New Age

Brendan Ficks on e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

011 – 542 1243 / 082 928 2561

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