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Thursday, 22 Feb 2018

The New Age launched Media & Marketing page

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The New Age newspaper is launching a weekly Media and Marketing page on Wednesday, April 18 to focus more in depth on the industry, as well as highlight the news, personalities, new campaigns and career opportunities.

The New Age editor, Ryland Fisher, explained that they were consistently looking at increasing their offering to the market and introducing innovative new sections and pages. “Over the next couple of weeks we will be introducing various new sections and new pages, including the Media and Marketing page, which we see as a vital business competency for any industry.”

Veteran industry editor and journalist, Louise Marsland, will be editing the page. Marsland, who left AdVantage magazine as editor-in-chief earlier this year, returns after her recent maternity leave to take up the challenge.

Marsland is returning to her roots, having started her journalism career in daily newspapers in 1987, before specialising in business-to-business publishing in the media, marketing and advertising industry over the last 18 years, both in print and online. She has been editor of Progressive Retailing magazine, Marketing Mix magazine, FMCG Files ezine and leading industry portal Bizcommunity.com, as well as run her own media consultancy for a time.

“No matter what industry you are in, or your profession, you need to understand marketing and branding. We intend to focus on young professionals in the industry and the opportunities available,  as well as highlighting new advertising campaign launches and what makes the creative industries ‘tick’ in their contribution to our economy,” says Marsland.

Reader engagement will be an important part of the page and readers will get to weigh in and comment on new brand campaigns via Twitter: @TNAmediamarket.

The New Age, South Africa’s ‘youngest’ daily newspaper, celebrated its first birthday in December.

*News for the page can be sent to Louise Marsland at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

ISSUED BY:

The New Age Newspaper

FURTHER INFORMATION (Media only):

Gary Naidoo, Tel: (011) 542 1222